SEO content checklist

Need an SEO checklist for content? This is my list to help you write better optimized content.

The librarian of the Internet’s is Google and your job is to make sure your content doesn’t end up in the back of the library… This is why SEO is important.

  • Research keywords and their synonyms using tools such as “Keyword Tool External” and “Ubersuggest“.
  • Research your competition, what is their content like?
  • Stay on topic
  • Is your keyword / phrase in the page title (60 characters)?
  • Meta description? 155 characters with a clear “call to action”?
  • Primary content above the fold.
  • Formatting, H1, H2, h3, bold, italic etc.
  • Does the first paragraph have your most important keywords?
  • Appropriate Keyword Usage? Does your copy sound natural?
  • Internal links coming from important pages?
  • Linking to external (and relevant) pages (if possible)?
  • ALT description on images?
  • Spelling?
  • Grammar?
  • Optimized for long tail phrases ?
  • What would a “searchers” intent be when finding your page? How can you serve them better than anyone else?

I made some changes to the original version of this checklist. Thanks Reg for pointing out a few places for improvement!


  1. Reg Charie

    Most is great but I have to disagree with some of your suggestions.
    #5 The description meta as not the place to put calls to action.
    The proper use of the tag is a concise description of the page’s content.

    #6. A page does not need 300 words.
    What IS important is that your primary information shows above the fold as you say in #9

    #7 Don’t forget the h1, h2 and h3 tags for formatting.
    Making a keyword in a paragraph bold is a spam based trick.

    #8. If you can use your primary keyword phrase in the header, it is even better than using it in the main paragraph.

    Realize the “shorter is better” and “less is more” when it comes to presenting copy and relevance.
    People only read the first 11 to 14 characters in each line, unless their interest is captured.
    This applies to titles and descriptions.

    #17. Keyword in path.
    #18. Keyword in file name.
    #19. Keyword in domain name.
    #20. As few links as possible on the page.
    #21. Build a proper semantic hierarchy in the visual and in your code.
    #22. Use the proper markup to tell Google EXACTLY what you show your visitors.

  2. Lars Eriksson

    Thanks Reg for your comments! I agree on most things you said, but I disagree on #5. I found it works well to put a clear call to action in the meta. I guess depends on what site you have.

  3. Andrew


    A simple and concise list – thanks.

    I agree about the CTA in the Description. I always use one plus an incentive if it’s possible eg free consultation (dang that’s a long word). It reduces the descriptive space but it’s marketing not SEO per se – searchers can see the CTA and incentive from the SERPs.

    One other thing, while not exactly SEO but certainly improves usability. With images I use a keyword-rich caption too as most people look at an image so grab their atttention with the intent of the page.


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